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Florida Hospital Zephyrhills Selects Director of Marketing

ZEPHYRHILLS, FL (March 27, 2014) – Florida Hospital Zephyrhills has named Cheryl Kennison as its new Director of Marketing.

Kennison comes to the hospital from Florida Hospital Tampa where she served as the Marketing Manager. At this 475-bed facility she managed and executed marketing strategies for Florida Hospital Tampa’s key service lines which includes Women’s (Obstetrics, NICU, Neonatal Transport, Gynecology, Breast), Surgery, Orthopaedics, Cancer, Imaging, and Outpatient Services.  Most recently she successfully managed several major marketing campaigns, launched the Pink Army initiative, and established a strong Spirit of Women program which received a national award for Strategic Integration of Women’s Services in July 2013.

Prior to her role at Florida Hospital Tampa, Kennison served as the Marketing and Foundation director for Bert Fish Medical Center in New Smyrna Beach, Florida, where she was responsible for marketing, public relations, and foundation.

In her new role, Kennison will be responsible for developing and implementing strategic marketing and communications plans for Florida Hospital Zephyrhills.

“We are pleased to welcome Cheryl Kennison as our Director of Marketing,” said Randy Surber, Florida Hospital Zephyrhills President/CEO. “Cheryl is a very talented and well-respected marketing leader who has more than 12 years of experience in the health care industry. She is a team player who brings energy and many creative ideas to our organization and will help enhance our hospital’s presence throughout the communities we serve.”

Kennison is a graduate of Union College in Nebraska with a degree in public relations and marketing.

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About Florida Hospital Zephyrhills

Florida Hospital Zephyrhills is a 139-bed regional medical center located in East Pasco County.  It is a member of the Florida Hospital network of Adventist Health System, one of the largest health care providers in the state of Florida.  Florida Hospital Zephyrhills has been nationally recognized by the American Heart Association, the American Stroke Association, The Joint Commission, The Leapfrog Group, and HealthGrades for excellence in providing top quality patient care with special emphasis on safety and patient outcomes.