TAMPA, FL (October 24, 2013) – October is National Breast Cancer Awareness month and Florida Hospital is officially turning The Tampa Bay Times Forum “pink” as it presents one special night dedicated to enlisting folks in the “Pink Army” declaring war on breast cancer during the Tampa Bay Lightning home game on Thursday, October 24. The puck drops at 7:30 pm as The Tampa Bay Lightning “face-off” against the Chicago Blackhawks.
Breast cancer is the second leading cause of cancer deaths among women, exceeded only by lung cancer according to the American Cancer Society. While one in eight women will be diagnosed with breast cancer in their lifetime, the survival rates are encouraging and continue to increase.
“Because of early detection aided by advancements in imaging, women are surviving breast cancer in increasing numbers and moving forward with their lives. Florida Hospital is leading the way by offering the very latest in screening tools, such as 3D Mammography and life-saving treatments,” says Alan J. Schneider, Vice President of Outpatient Services at Florida Hospital Tampa.
The Florida Hospital Pink Army is a statewide effort to increase community awareness about early detection and prevention of breast cancer. Today, there are 40,000 soldiers across the state of Florida. By joining the Pink Army, soldiers earn rewards for completing missions, receive special discounts and offers for local businesses available only to Pink Army soldiers and receive email updates on announcements and special community events.
During the “Tampa Bay Lightning Pink Army” night, Florida Hospital will educate fans about the importance of getting screened and self-breast exams. The first 5,000 fans to enter the Tampa Bay Times Forum will receive a Pink Army Lightning bandana. Lightning head coach Jon Cooper, along with assistants Rick Bowness, Steve Thomas and George Gwozdecky will wear pink ties in support of Breast Cancer Awareness on Thursday night.
Additionally, Sun Sports on-air talent Rick Peckham, Bobby Taylor, Paul Kennedy and Dave Andreychuk will also wear pink ties during the game’s telecast. Dr. Charles Cox will be interviewed on Sun Sports about breast cancer awareness and the importance of annual screenings.
“We are thrilled to partner with Florida Hospital again because they are such a renowned organization both locally and nationally,” said Steve Griggs, Lightning Chief Operating Officer. “Florida Hospital has such exceptional and reliable medical services, we are proud to team up with them to bring awareness about early detection and prevention of breast cancer research.”
During the game on Pink Army night, public service announcements recorded by Florida Hospital Breast Care Center surgeons, will air on the scoreboard. Around the concourse there will be literature educating fans on breast cancer awareness tips. Fans will also be able to join the Pink Army and enter to win fun prizes including team autographed Tampa Bay Lightning pink hockey sticks.