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Local Physician Jorge Gonzalez Named Florida Hospital’s VP & Chief Medical Officer

After a nationwide search, Florid Hospital Heartland Medical Center is pleased to announce that Dr. Jorge Gonzalez has officially accepted the role of Vice President and Chief Medical Officer overseeing the three hospital campuses in Sebring, Lake Placid and Wauchula. Dr. Gonzalez assumed his new role and office on June 14, 2010 as he has transitioned out of his private medical practice. 

“I believe Dr. Gonzalez’s experience, leadership and desire to continue to learn and grow will make a significant impact in our ability to accomplish this health care ministry in a way that glorifies God,” said FHHMC CEO & President Tim Cook. 

“For the past several years, I have become very interested and involved in medical staff affairs at Florida Hospital Heartland. Out of this experience I have developed a passion for the improvement of quality of care and patient safety, not only at the hospital level but for the entire community,” stated Dr. Gonzalez. “ It was an honor and I feel privileged to have been offered the position at Florida Hospital.” 

Dr. Gonzalez has been a dedicated member of the Florida Hospital medical staff for more than 20 years and has held many leadership medical staff positions, most recently Chief of Staff and Chair of the Credentials Committee. He is currently finishing his MBA degree, scheduled for completion in September 2010. 

“I deeply believe and feel committed to the mission and vision of Florida Hospital Heartland, which is to serve our community by providing quality healthcare services, promoting wellness and healthful living with compassion and understanding while also extending the healing ministry of Christ,” said Dr. Gonzalez. 

The CMO’s role is to support the medical staff and the clinical team to consistently bring high quality and evidence-based medicine to the patients of FHHMC. In this role, the Medical Staff office directly reports to Dr. Gonzalez, so that he might utilize those resources to support the initiatives of the medical staff in its pursuit of excellence in the care of our patients. 

Dr. Gonzalez has been a key proponent in launching Florida Hospital’s new patient safety campaign -- Computerized Physician Order Entry or CPOE. With this technology-based initiative beginning in September 2010, physicians will now type patient orders and prescriptions into the electronic medical record instead of handwriting them. This change will prevent a large majority of medical errors and improve patient care through faster response times. Gonzalez has been instrumental in shepherding the Florida Hospital Medical Staff and the physicians’ office staff through this learning process. 

“The healthcare industry is facing many challenges and opportunities. I hope to be able to facilitate and be an integral part in the transitions that will be necessary to meet and exceed not only the expectations of our medical staff, the community, but most importantly our patients,” stated Dr. Gonzalez.