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Florida Hospital Foundation’s “Pink on Parade” Raises $13K

Florida Hospital Heartland Foundation hosted “Pink on Parade 2018” on October 21 at the Florida Hospital Heartland Medical Center and raised more than $13,000. All proceeds benefitted the “Best for Dense Breasts Campaign” and the “Heartland Mammography Fund,” assisting women and men within the Heartland community who cannot afford a mammogram.


More than 300 community members registered for Pink on Parade 2018, surpassing the previous year’s attendance of 150. Alongside these community members were local businesses, food trucks, vendors and volunteers, who also came out to support the rally against breast cancer, some donating back proceeds from their earnings. The Foundation would also like to recognize Pink on Parade major sponsors: Partnering Sponsor Chen Dental, Gold Sponsor Quick Lane at Bill Jarrett Ford, Bronze Sponsors Benton Wealth Management, Clifford R. Rhoades and Positive Medical Transport.


Florida Hospital Foundation had the honor to recognize 15 breast cancer survivors, while presenting the Florida Hospital Breast Care Center with a $200,000 check to purchase an automated whole breast ultrasound machine. This new technology can identify breast cancer, as small as a chocolate chip, in those patients with dense breast tissue which may have been missed on a traditional mammogram. The Foundation announced this technology would arrive at Seascape Diagnostic Imaging Center within the next two weeks. For more information or question, please contact Foundation Coordinator Kirsten Scarborough at (863) 402-5525 or Kirsten.Scarborough@AHSS.org.