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PALM COAST, Fla., July 19, 2016 — Florida Hospital Flagler has received two 2016 Aster Awards, a gold and a silver, for two different marketing and advertising campaigns.
Hosted by Marketing Healthcare Today Magazine and Creative Images, Inc., the Aster Awards competition is one of the largest of its kind. The program is an elite national competition, dedicated to recognizing the country's most talented healthcare marketing professionals for outstanding excellence in advertising.
“The creativity of this year’s participating healthcare marketing professionals went above and beyond the standards that were set by previous years,” said Melinda Lucas, Aster Awards program coordinator. “The 2016 Aster Awards program contained some of the best and most creative advertising in the world.”
Florida Hospital HospiceCare and Florida Hospital Home Health’s November 2015 campaign, entitled “Making a Daily Difference,” received the Gold Aster Award, ranking the campaign within the top five percent in the nation for marketing efforts. The campaign took place during National Home Health and Hospice Month and shared a daily story to show the difference that home health and hospice employees make in the lives of patients and families.
The Florida Hospital Flagler “Ice/Heat Pack” campaign received the Silver Aster Award within the category of advertising specialty. Silver awards are given to programs whose marketing effort is in the top 12 percent in the nation.
Florida Hospital Flagler was chosen from among nearly 3,000 entries from across the United States. Industry experts judge the criteria and score on a 100-point scale, measuring creativity, layout and design, functionality, message, quality and appeal. All programs that received awards fall within the top 16 percent in the nation.
About Florida Hospital Flagler
Florida Hospital Flagler is a member of Adventist Health System, a faith-based health care organization with 46 hospital campuses and nearly 8,200 licensed beds in 10 states. With 99-beds, Florida Hospital Flagler is one of the six Florida Hospitals in Volusia and Flagler counties that composes the Florida Hospital East Florida Region. As the largest hospital system in the area, the Florida Hospital East Florida Region has 899 beds and nearly 5,900 employees. With a mission to extend the healing ministry of Christ, the Florida Hospital East Florida Region collectively contributed nearly $120 million in benefits in 2015 to the underprivileged, the community’s overall health and wellness and spiritual needs, and capital improvements. For more information about Florida Hospital Flagler, visit www.FloridaHospitalFlagler.com.
Florida Hospital Flagler senior marketing strategist Meagan Copeland (center) holds the Gold Aster Award and is surrounded by the Florida Hospital HospiceCare and Florida Hospital Home Health teams. Their November 2015 campaign entitled “Making a Daily Difference” won, ranking the campaign within the top five percent in the nation for marketing efforts. The campaign took place during National Home Health and Hospice Month and shared a daily story to show the difference that home health and hospice employees make in the lives of patients and families.