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OB/Labor & Delivery

Florida Hospital Memorial Medical Center BirthCare Center

From the moment you arrive, you’ll receive excellent labor and delivery care in a warm, supportive and intimate setting. Coupled with our expertise are new boutique facilities and our five-star amenities. Each of our specially designed mother/baby suites is equipped to accommodate the entire birthing process from labor to delivery. The BirthCare Center OB/GYNs and staff utilize high-level infant security technology, incorporating the latest innovations in mother-baby care and safety. We provide personalized birthing options, education and support to families throughout the birth experience and beyond. To schedule a tour of our facility, or if you have questions, call (386) 231-1400 or learn even more at

Welcome to the BirthCare Center

Birthing Suites

Our birthing suites provide a welcoming, comfortable atmosphere for bringing your new baby into the world. Special attention has been placed on creating a soothing, healing setting with warm decor and natural ambience. Each room features state-of-the-art equipment that improves experience and safety for the entire birth process, recovery period and postpartum stay.

Take a tour of our Nursery and Labor & Delivery room.

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Take This Tour

Five-Star Touches

Beyond our resort-like surroundings and high quality care, we also offer newborn portrait photographers to help capture babies’ first moments, taken in the intimate environment of mom’s private labor and delivery suite. Photos are securely posted to the baby’s own web page where it can be shared with family and friends. Another unique feature of a 5-star birthing experience at our BirthCare Center is the beloved tradition of playing Brahms’ Lullaby throughout Florida Hospital Memorial Medical Center to announce the birth of each new baby. New moms also enjoy a celebratory meal for two in the comfort of their private room. 

Newborn Care

The BirthCare Center is dedicated to caring for both mother and baby, in the hospital and after your stay. A highly trained and specialized Registered Nurse (RN) cares for you and your baby throughout the postpartum stay, while our Advanced Registered Nurse Practitioner (ARNP) provides additional patient care.

Some newborns need a little more time and special attention after their delivery. Our board certified neonatologists provides exceptional care and development for these infants on a 24/7 basis. Each room is equipped to handle unexpected emergencies, but if special medical needs arise, your baby may be transferred to our nursery, which is equipped for critical care and stabilization.

Our team of dedicated professionals is focused entirely on providing expert care to our newborns, so you can be confident that your baby is in the best of hands. In fact, in the summer of 2012, Consumer Reports rated our hospital the safest in the state of Florida.

Our team consists of two board-certified neonatologists, as well as a neonatal nurse practitioner who provides ongoing education to our nursery care team regarding the latest treatments and therapies. Our neonatal team conducts newborn evaluations and utilizes state-of-the-art equipment to perform neonatal resuscitation and stabilization if necessary. Our parent education staff provides expert information, including parent discharge materials and infant CPR training, as well as breastfeeding support by our internationally board-certified lactation consultants. Because critical care situations don’t happen on a set schedule, our neonatal services are available 24 hours a day, seven days a week.

Board Certified Lactation Counseling

Breastfeeding is one of the most precious gifts a mother and baby can give to each other. The American Academy of Pediatrics recognizes breastfeeding as the best method of feeding and nurturing infants. Breastfeeding offers numerous benefits, including:

  • Low in cost
  • Convenient and readily available
  • Correct quantity and temperature
  • Easier for baby to digest than formula
  • Right combination of nutrients
  • Reduces incidence of allergic reaction, constipation, diarrhea, ear infections, upper respiratory infection and colds
  • Promotes healthy sucking and helps prevent dental caries
  • Facilitates physical and emotional bonding between mother and baby
  • Returns uterus to pre-pregnant state much faster

At the BirthCare Center, in addition to our certified lactation counselors, one lactation counselor has earned the prestigious International Board Certified Lactation Consultant (IBCLC) certification, which demonstrates specialized knowledge and skill in human lactation and breastfeeding.

Our Board Certified Lactation Consultants provide expert breastfeeding and lactation care, promote changes that support breastfeeding and help reduce the risks of not breastfeeding. They also have the specialized skills needed to work with mothers to prevent and solve breastfeeding problems, as well as educate others about the far-reaching and long-lasting value of breastfeeding as a global public health imperative.


If you would like to preregister for your stay at our BirthCare Center, download and complete this form and fax, along with a copy of your insurance card, to (386) 231-1497.