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Pink by Design Raises $10,000 for Breast Cancer Patients

ORANGE CITY, Fla., December 3, 2013 – On Sunday, October 6, Florida Hospital Fish Memorial and Macy’s at Seminole Towne Center teamed up for Pink by Design, a private shopping experience that raised more than $10,000 for breast cancer patients. 

The event showcased a 2013 fall fashion show featuring breast cancer survivors as models and comedian Dean Napolitano as special guest MC. Napolitano’s television credits include: Good Morning America, Three Rivers, What About Brian (ABC), Heroes (NBC), Las Vegas(NBC), The Shield (FX), Passions (NBC), Ghost Dog (PAX), From the Earth to the Moon (HBO), Mystery Files of Shelby Woo (Nickelodeon), Safe Harbor (Aaron Spelling Productions), Vamps (Victory Productions) and more. Napolitano is also a Hollywood favorite opening for Don Rickles and Joan Rivers.

In addition, the evening included complimentary make-up consultations, fashion experts, gifts and gift drawings. Pink By Design guests even enjoyed Photo Mingle, an interactive experience that brings together the features of a photo booth and guestbook and immediately uploads photos to Facebook.

During this event, five percent of sales throughout every department at Macy’s at Seminole Towne Center in Sanford was donated to the Florida Hospital Fish Memorial Foundation, where every dollar raised will provide funding for screening mammograms and diagnostic imaging of the breast for local women in need. 

About Florida Hospital Fish Memorial
Florida Hospital Fish Memorial is a 175-bed full-service hospital providing inpatient and outpatient services in addition to 24-hour emergency and critical care. The hospital is a member of Adventist Health System, the largest Protestant not-for-profit hospital system in the nation and works to provide exceptional, patient-focused care to the DeBary, Deltona, Orange City and Sanford communities. Florida Hospital Fish Memorial is fully accredited by the Joint Commission on Accreditation of Healthcare Organizations. 

About Macy’s 
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

Photo Caption:
Florida Hospital Fish Memorial hematologist/oncologist Dr. Mohammed Masri escorts Karen Danielson down the Pink By Design runway at Macy’s at Seminole Towne Center. Danielson is one of Dr. Masri’s breast cancer patients and her sister is a chemo nurse in Dr. Masri’s office.

Danielson, 51, of DeBary said she was taken “totally by surprise” when she was first diagnosed with breast cancer in 2003. A routine mammogram did not detect the cancer, but the procedure caused unusual pain to her upper chest wall, which led her physician to find the tumor. After the diagnosis, Danielson said “an angel was sent to me – my sister, an oncology nurse.” With her husband John, and her sister Dawn Bryk at her side, Danielson was able to get through the treatment not just once, but twice when the cancer returned in 2006.